Schweizer Emblem offers a full range of custom emblems and recognition products, all designed and produced to your exact specifications. From embroidered emblems and bullion crests to challenge coins, pins, sublimated emblems, and more, every product is built with the same craftsmanship and attention to detail we've provided since 1922. Explore our full product line below to find the right fit for your organization.

Embroidered Emblem

Sublimated Emblem

Leather Emblem

Challenge Coins

Bullion Crests

Pins

Badges

Luggage Tags

Stickers

Lanyards

• Meet the Team
• Our Story
• Timeline

Emily Sampson, Owner & CEO

Emily grew up around the family business and became its fourth-generation owner in 2023. Her goal is simple: live up to the family name and keep growing. Emily is always looking for new products and new ways to serve customers, and she's never shy about making a connection. She landed the Milwaukee County Sheriff's Office after a chance conversation with the sheriff at a Bucks game. Outside the office, you'll find her teaching barre fitness classes, her favorite way to recharge. She lives in Pewaukee with her husband, son and their two Samoyeds, Kaia and Kevin.

Billy Sampson, COO

Billy joined Schweizer Emblem as COO in 2026, working alongside his wife, Emily. He leads the company's operations and growth strategy, focusing on streamlining processes, strengthening partnerships and building the systems that will carry the business into its next century. His favorite part of the job is knowing that every hour he puts into improving the business directly supports his family and the company's legacy. When he's not at the office, you'll find him on the soccer field.

Kaia Sampson, Head of Security

Kaia's past is no secret around here. In her younger days, no sandwich, snack or unattended lunch was safe, and she carried out her heists with the quiet confidence of a professional. These days she's a reformed dog. She has traded crime for a career in security, patrolling the office, inspecting every delivery and keeping a close watch on the front door.

Kevin Sampson, Intern

Kevin is the newest member of the team and is still learning the ropes. Right now his duties include testing the durability of every toy in the building, napping in the middle of the workday and greeting each visitor as if they're his long-lost best friend. He's training under Kaia, who has high hopes for him, though she's had to explain more than once that the samples on the desk are not chew toys. He has a lot of growing to do, but his enthusiasm is unmatched, and we fully expect him to work his way up the ladder, one treat at a time.

• Meet the Team
• Our Story
• Timeline

Emily Sampson, Owner & CEO

Emily grew up around the family business and became its fourth-generation owner in 2023. Her goal is simple: live up to the family name and keep growing. Emily is always looking for new products and new ways to serve customers, and she's never shy about making a connection. She landed the Milwaukee County Sheriff's Office after a chance conversation with the sheriff at a Bucks game. Outside the office, you'll find her teaching barre fitness classes, her favorite way to recharge. She lives in Pewaukee with her husband, son and their two Samoyeds, Kaia and Kevin.

Billy Sampson, COO

Billy joined Schweizer Emblem as COO in 2026, working alongside his wife, Emily. He leads the company's operations and growth strategy, focusing on streamlining processes, strengthening partnerships and building the systems that will carry the business into its next century. His favorite part of the job is knowing that every hour he puts into improving the business directly supports his family and the company's legacy. When he's not at the office, you'll find him on the soccer field.

Kaia Sampson, Head of Security

Kaia's past is no secret around here. In her younger days, no sandwich, snack or unattended lunch was safe, and she carried out her heists with the quiet confidence of a professional. These days she's a reformed dog. She has traded crime for a career in security, patrolling the office, inspecting every delivery and keeping a close watch on the front door.

Kevin Sampson, Intern

Kevin is the newest member of the team and is still learning the ropes. Right now his duties include testing the durability of every toy in the building, napping in the middle of the workday and greeting each visitor as if they're his long-lost best friend. He's training under Kaia, who has high hopes for him, though she's had to explain more than once that the samples on the desk are not chew toys. He has a lot of growing to do, but his enthusiasm is unmatched, and we fully expect him to work his way up the ladder, one treat at a time.

• Meet the Team
• Our Story
• Timeline

Our Story

A century of emblems. Four generations of one family.

You see emblems everywhere: on a deputy's sleeve, a hockey fan's jacket, a scout's sash. Most people never stop to wonder where they come from. For more than 100 years, many of them have come from us.

Where it began

In 1922, Rudy Schweizer opened a small embroidery business in downtown Chicago. He brought embroidery looms over from Switzerland at a time when every stitch was done by hand. In 1935 he designed the company logo we still use today, a shield showing the Swiss village he came from.

A family business from the start

Rudy's company became a family legacy. Lilian Switzer kept the books as the company's accountant for many years before taking over the business herself. When Lilian was ready to retire, she passed it to Joe Binder, who had built his career in sales. Joe led the company until 2013, when his daughter, Nancy Madsen, stepped in as owner.

Growing with the times

Embroidery has changed a lot since Rudy's hand-run looms. Today, designs are digitized and stitched with precision equipment. Since the 1980s, we've partnered with trusted production facilities, which lets us offer a wider range of products at competitive prices while we focus on design, quality control and customer service.

A new home in Waukesha

After years of driving from Waukesha County to the company's Illinois office, the family brought Schweizer Emblem closer to home. Today we're based at 227 South Street in Waukesha, Wisconsin, and we serve customers nationwide.

The fourth generation

In 2023, just after the company celebrated its 100th anniversary, Emily Sampson, Joe's granddaughter, became the company's fourth-generation owner, making Schweizer Emblem a woman-owned business. In 2026, her husband Billy joined as Chief Operating Officer. Together, they're carrying the family name into its next hundred years.

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Schweizer Embroidered Emblems are available in small or large production runs, custom-made for your organization. We take your logo or trademark and turn it into a full-color emblem that transforms a standard uniform into something distinctive and easy to identify. Every emblem is fade-resistant and built to withstand extensive wear and repeated laundering, available in a wide range of twill and felt backings to fit your exact needs.

Schweizer's Sublimated Emblems are made using a sublimation transfer process that reproduces photographs or artwork with exceptional detail and vibrant color clarity. This affordable solution draws attention wherever it's used and is a great alternative to screen printing. Artwork must be submitted in digital format.

Leather emblems bring a rugged, classic look to uniforms, jackets, caps, and gear. Choose a printed design for full color and fine detail, or a stamped design for a lasting, textured impression pressed into the leather. Schweizer Emblem produces each leather emblem to your exact specifications, backed by the craftsmanship and personal service we've provided since 1922.

Challenge coins carry weight, they mark achievement, recognize service, and reinforce the bonds within a unit or department. Schweizer Emblem produces custom coins to your exact specifications, backed by the craftsmanship and personal service we've provided since 1922.

Schweizer Emblem offers a full line of gold and silver bullion blazer crests, individually handmade to distinguish the elite members of any organization. Each crest is hand-sewn by skilled craftsmen using the finest gold or silver bullion thread and pure silk embroidery, with a choice of velvet, rayon, or felt backgrounds.

Schweizer Emblem offers a full line of gold and silver bullion blazer crests, individually handmade to distinguish the elite members of any organization. Each crest is hand-sewn by skilled craftsmen using the finest gold or silver bullion thread and pure silk embroidery, with a choice of velvet, rayon, or felt backgrounds.

Custom luggage tags make your bags easy to spot and your organization easy to remember. Durable and built to hold up to regular travel, they're a practical way to keep your logo visible wherever your team or members go. Available in embroidered, sublimated, leather, and PVC formats to match your organization's needs.

Custom stickers are an easy, affordable way to put your logo or design anywhere you need it. Perfect for helmets, equipment, windows, laptops, and more, they're a simple way to build brand visibility without the commitment of embroidery. Available in a variety of finishes and sizes to match your organization's needs.